{"id":269,"date":"2021-08-05T10:53:39","date_gmt":"2021-08-05T08:53:39","guid":{"rendered":"https:\/\/www.bmcgroup.be\/?post_type=projects&#038;p=269"},"modified":"2021-08-05T19:30:54","modified_gmt":"2021-08-05T17:30:54","slug":"samson-gert","status":"publish","type":"projects","link":"https:\/\/www.bmcgroup.be\/nl\/projects\/samson-gert\/","title":{"rendered":"Samson &#038; Gert"},"content":{"rendered":"<h3>In de kerstvakantie van 1989-1990 werd een hond, \u00ab Samson \u00bb gedoopt, ge\u00efntroduceerd door de nieuwe lichting van TV-omroepers op de toenmalige BRTn.<\/h3>\n<p>De nieuwe TV-omroepers wilden de aankondigingen voor de jeugdprogramma \u2018s immers leuker maken door gebruik te maken van een tegenspeler. Zo werd \u00abSamson\u00bb gebruikt op woensdag- en zondagnamiddag als vaste tegenspeler bij deze aankondigingen van jeugdprogramma\u2019s. Vanaf september 2000 kreeg \u00abSamson\u00bb een eigen vast programma dat tussen de verschillende jeugdprogramma\u2019s werd geprogrammeerd. Dit vaste programma werd opgenomen in de zogenaamde woonkamer van presentator \u00abGert Verhulst\u00bb en zijn hond Samson. Gert Verhulst kondigde, samen met zijn hond, op een ludieke wijze de verschillende jeugdprogramma\u2019s (vnl.tekenfims) aan.<\/p>\n<p><strong>Van 1990 tot 1997 fungeerde BMC-group als agentschap van de BRTN voor het TV programma Samson &amp; Gert. BMC-group behartigde op die wijze\u00a0alle commerci\u00eble belangen van \u00ab Samson &amp; Gert \u00bb.<\/strong><\/p>\n<p>Zo stond BMC-Group o.a. in voor de merchandising, de productie (van kerstshows, zomertournees,\u2026), de sponsoring<strong>,\u00a0<\/strong>co-financiering en de promotionele acties.<\/p>\n<p>In 1997 werd de samenwerking tussen BMC-Group en \u00abSamson &amp; Gert\u00bb niet langer verlengd. Studio 100 werd immers opgericht door de artiesten achter\u00a0\u00abSamson &amp; Gert\u00bb, die intussen de integrale rechten op Samson en Gert verworven hadden. Sindsdien beheert Studio 100 alle commerci\u00eble belangen van \u00ab Samson &amp; Gert \u00bb.<\/p>\n","protected":false},"featured_media":305,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samson &amp; Gert - BMC-Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bmcgroup.be\/nl\/projects\/samson-gert\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samson &amp; Gert - BMC-Group\" \/>\n<meta property=\"og:description\" content=\"In de kerstvakantie van 1989-1990 werd een hond, \u00ab Samson \u00bb gedoopt, ge\u00efntroduceerd door de nieuwe lichting van TV-omroepers op de toenmalige BRTn. 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