{"id":849,"date":"2021-08-06T12:22:27","date_gmt":"2021-08-06T10:22:27","guid":{"rendered":"https:\/\/www.bmcgroup.be\/projects\/bmc-group-en-de-kbvb\/"},"modified":"2021-08-08T20:39:12","modified_gmt":"2021-08-08T18:39:12","slug":"bmc-group-et-l-union-belge-de-football","status":"publish","type":"projects","link":"https:\/\/www.bmcgroup.be\/fr\/projects\/bmc-group-et-l-union-belge-de-football\/","title":{"rendered":"BMC-Group et l\u2019Union Belge de Football"},"content":{"rendered":"<div>Depuis 1994, BMC-Group est le partenaire permanent de l\u2019Union Belge de Football. Initialement par la sous-traitance de LMP, l&rsquo;agence de marketing de l&rsquo;Union Belge de Football et depuis 1997, dans une relation contractuelle directe. D\u00e8s le premier jour de la coop\u00e9ration, BMC-Group a mis l&rsquo;accent sur la \u00ablicence\u00bb et \u00abmerchandising\u00bb de l\u2019Union Belge de Football. En 2002, BMC-Group a \u00e9galement fait une construction en sorte de faciliter la participation des Diables Rouges \u00e0 la finale de la Coupe du Monde 2002 Cor\u00e9e\/Japon.<\/div>\n<div><\/div>\n<div>C&rsquo;\u00e9tait la premi\u00e8re fois dans l&rsquo;histoire du football belge que l&rsquo;Union Belge de Football avec les Diables Rouges, parviennent \u00e0 exploiter un succ\u00e8s commercial \u00e0 l\u2019\u00e9tranger, y compris l&rsquo;organisation des matchs amicaux dans d&rsquo;autres pays.<\/div>\n<div><\/div>\n<div>Depuis 2002, les Diables Rouges, malheureusement n\u2019ont plus particip\u00e9 \u00e0 aucune phase finale des championnats d&rsquo;Europe ou du monde.<\/div>\n<div><\/div>\n<div>Depuis 2004, BMC-Group a ensuite pris l&rsquo;initiative \u00e0 d\u00e9velopper une plate-forme num\u00e9rique pour les membres de l&rsquo;Association Football (+ \/ &#8211; 500.000 membres).<\/div>\n<div><\/div>\n<div>En collaboration avec un certain nombre de partenaires commerciaux (y compris l&rsquo;Euro Shoe Group) il a cr\u00e9\u00e9 une structure juridique (VZW Promotion de Belgique de Football). Tous les membres ont re\u00e7u une carte digital num\u00e9rique, ce qui profite aussi bien aux consommateurs aupr\u00e8s d&rsquo;un certain nombre de partenaires commerciaux qu\u2019 \u00e0 la simplification administrative (composition \/ connexions \/ suspensions \/ &#8230;). La r\u00e9alisation de ce projet a \u00e9t\u00e9 associ\u00e9 \u00e0 un investissement de plus de \u20ac 500.000 en cartes digitales \u00e9lectroniques, effectu\u00e9 par les partenaires commerciaux.<\/div>\n<div><\/div>\n<div><\/div>\n<div>Les revenues que la F\u00e9d\u00e9ration pourraient r\u00e9aliser gr\u00e2ce \u00e0 ces cartes \u00e9lectroniques sont un compl\u00e9ment \u00e0 d&rsquo;autres recettes commerciales r\u00e9alis\u00e9es par des sponsors.<\/div>\n<div><\/div>\n<div>Les recettes de ces derni\u00e8res sont plus li\u00e9es aux r\u00e9sultats des Diables Rouges.<\/div>\n<div><\/div>\n<div>Les recettes provenant des cartes num\u00e9riques des membres ne sont pas li\u00e9es \u00e0 la performance des Diables Rouges.<\/div>\n","protected":false},"featured_media":820,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BMC-Group et l\u2019Union Belge de Football - BMC-Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bmcgroup.be\/fr\/projects\/bmc-group-et-l-union-belge-de-football\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMC-Group et l\u2019Union Belge de Football - BMC-Group\" \/>\n<meta property=\"og:description\" content=\"Depuis 1994, BMC-Group est le partenaire permanent de l\u2019Union Belge de Football. Initialement par la sous-traitance de LMP, l&rsquo;agence de marketing de l&rsquo;Union Belge de Football et depuis 1997, dans une relation contractuelle directe. D\u00e8s le premier jour de la coop\u00e9ration, BMC-Group a mis l&rsquo;accent sur la \u00ablicence\u00bb et \u00abmerchandising\u00bb [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bmcgroup.be\/fr\/projects\/bmc-group-et-l-union-belge-de-football\/\" \/>\n<meta property=\"og:site_name\" content=\"BMC-Group\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-08T18:39:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bmcgroup.be\/wp-content\/uploads\/2021\/08\/f7a0a54c92471ac4480e727e4ccf93df_L-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"270\" \/>\n\t<meta property=\"og:image:height\" content=\"356\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bmcgroup.be\/fr\/projects\/bmc-group-et-l-union-belge-de-football\/\",\"url\":\"https:\/\/www.bmcgroup.be\/fr\/projects\/bmc-group-et-l-union-belge-de-football\/\",\"name\":\"BMC-Group et l\u2019Union Belge de Football - BMC-Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.bmcgroup.be\/nl\/#website\"},\"datePublished\":\"2021-08-06T10:22:27+00:00\",\"dateModified\":\"2021-08-08T18:39:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bmcgroup.be\/fr\/projects\/bmc-group-et-l-union-belge-de-football\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bmcgroup.be\/fr\/projects\/bmc-group-et-l-union-belge-de-football\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bmcgroup.be\/fr\/projects\/bmc-group-et-l-union-belge-de-football\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.bmcgroup.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BMC-Group et l\u2019Union Belge de Football\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bmcgroup.be\/nl\/#website\",\"url\":\"https:\/\/www.bmcgroup.be\/nl\/\",\"name\":\"BMC-Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bmcgroup.be\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bmcgroup.be\/nl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bmcgroup.be\/nl\/#organization\",\"name\":\"BMC Group\",\"url\":\"https:\/\/www.bmcgroup.be\/nl\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.bmcgroup.be\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bmcgroup.be\/wp-content\/uploads\/2021\/08\/logo.png\",\"contentUrl\":\"https:\/\/www.bmcgroup.be\/wp-content\/uploads\/2021\/08\/logo.png\",\"width\":227,\"height\":39,\"caption\":\"BMC Group\"},\"image\":{\"@id\":\"https:\/\/www.bmcgroup.be\/nl\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BMC-Group et l\u2019Union Belge de Football - BMC-Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bmcgroup.be\/fr\/projects\/bmc-group-et-l-union-belge-de-football\/","og_locale":"fr_FR","og_type":"article","og_title":"BMC-Group et l\u2019Union Belge de Football - BMC-Group","og_description":"Depuis 1994, BMC-Group est le partenaire permanent de l\u2019Union Belge de Football. 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