{"id":892,"date":"2021-08-03T13:36:15","date_gmt":"2021-08-03T11:36:15","guid":{"rendered":"https:\/\/www.bmcgroup.be\/over-bmc\/"},"modified":"2021-08-09T15:26:11","modified_gmt":"2021-08-09T13:26:11","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.bmcgroup.be\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"

BMC- Group\u00a0<\/strong>was founded in 1990 as an independent consulting firm (Belgian Marketing and Consulting Group). From the early start, BMC-Group has been providing commercial advice to various companies. It also develops and designs all kinds of (private) concepts and projects.<\/h3>\n

For VMMA (then VTM), BMC Group conceived as of 1990 \u00a0(game) concepts \u00a0based on popular TV shows such as Walter Capiau’s “The birthday show”, \u201c Zaki’s “Figures & Letters”, \u00a0Ingeborg \u201cSchuifaf” …..<\/p>\n

BMC-Group also developed the concept of \u201cproduct placement\u201d on VTM as well as on BRTN.<\/p>\n

End of 1990 BMC-Group acquired all commercial rights regarding the project\u00a0“Samson & Gert”<\/strong>\u00a0from BRTN (VRT). BMC-Group launched the full commercialization.<\/p>\n

In 1991 BMC-Group organized a \u201cSamson & Gert\u201d summer tour at the Belgian Coast. Following this summer tour BMC-Group launched the first \u201cSamson & Gert Music CD\u201d. The sale of this CD was a big success. Only in the Flanders region, more than 160.000 copies were sold. Eventually BMC sold more than one million of “Samson & Gert” CDs. During the Christmas 1991 period, BMC-Group started to organize Christmas shows in the Elisabeth Hall in Antwerp. \u00a0During the Christmas holidays, more than 12 shows were completely sold out. To meet the market demands, extra shows were arranged later that year . From 1997 on all \u201cSamson & Gert\u201d rights are governed by Studio 100.<\/p>\n

Beginning 1992, bvba Lamoen turned into\u00a0Limecas nv.<\/strong>\u00a0Today Limecas is the real estate company of the group. The semi-industrial building in Schelle has a floor space of 8,748m2 on an area of approximately 1.6 ha with more than 3,000m\u00b2 offices. This building also houses the BMC-Group offices.<\/p>\n

In 1994 BMC-Group started to work together with the\u00a0RBFA (Royal Belgian Football Association)<\/strong>. In 1997 this cooperation turned into an exclusive and direct partnership. The highlight of this collaboration came in 2002 during the participation of the Red Devils to the finals of the\u00a0FIFA World Cup in Japan\u2013Korea<\/strong>. \u00a0BMC-Group was responsible for the coordination, preparation and organization of the stay of the Red Devils at this World Cup. \u00a0For the first time in history, friendly games were organized and commercialized abroad. These organization was taken care of by BMC-Group. \u00a0In July 2006, Fran\u00e7ois De Keersmaecker was appointed the new President of the RBFA. Since the end of June 2009 BMC- Group has not taken any further initiative to continue the collaboration with RBFA.<\/p>\n

BMC-Group is also the marketing agency of\u00a0SVS (Flemish School Sports Foundation)<\/strong>. This cooperation started in 1996, and has now been lasting for over 15 years.<\/p>\n

In the early beginning of 2000 BMC-Group signed a contract with the\u00a0KBBB (Royal Belgian Basketball Association).<\/strong>\u00a0On behalf of the KBBB, BMC Group manages all commercial and organizational rights of the KBBB (including all the rights of the \u201cBelgian Lions\u201d).<\/p>\n

In 1998 started the\u00a0\u201cSymfollies\u201d<\/strong>\u00a0project started (www.symfollies.com). Symfollies is a prestigious overall project, based on animation series including 52 cartoons of 5 minutes each. Each of these cartoons is a contemporary version of a classical masterpiece. The production of Symfollies required an investment of some 10 million euros. The Symfollies project is governed by the dedicated company Symfollies.com GCV. \u00a0The episodes are aired in more than 100 countries. The further development of the project \u00a0will be the main priority in the upcoming years.<\/p>\n

Johan Casselman<\/strong>\u00a0is founder and CEO of BMC-Group nv.<\/p>\n","protected":false},"excerpt":{"rendered":"

BMC- Group\u00a0was founded in 1990 as an independent consulting firm (Belgian Marketing and Consulting Group). From the early start, BMC-Group has been providing commercial advice to various companies. It also develops and designs all kinds of (private) concepts and projects. For VMMA (then VTM), BMC Group conceived as of 1990 […]<\/p>\n","protected":false},"author":1,"featured_media":615,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-892","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAbout US | BMC-Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bmcgroup.be\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About US | BMC-Group\" \/>\n<meta property=\"og:description\" content=\"BMC- Group\u00a0was founded in 1990 as an independent consulting firm (Belgian Marketing and Consulting Group). 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